Are you curious about how to start an exciting career in digital marketing? Do you want to know what is the best way to find a digital marketing job? Online learning can help you quickly improve and diversify your current skills, and can bring huge changes to your future career path. In this post you will learn how to start your new career.
Understand the difference between digital marketing and traditional marketing. Do you want to change your career from regular marketing to digital marketing. Is it feasible? Is it really a big difference? Yes, not at all. However, if you come from a traditional marketing background, you need to explore some key differences. The following are some main similarities and differences:
- Both are very dependent on writing and design, so if you have a background in copywriting or graphics, you are likely to make a smooth transition.
- Digital marketing is more data-driven than traditional marketing, so you need to understand different approaches to customer journeys and sales channels.
- Digital marketing is more of a two-way dialogue, rather than a “sales promotion” approach. There are two basic forms of digital advertising, organic and paid.
- If you have an advertising background, then you will need to understand how it works online.
How to start your new career ?
Assess Your Current Skills & Upskill Strategically
What are you perfect at and passionate about right now? What is your experience? Since it is a very versatile field, it is very possible to find some content that is very suitable for digital marketing. Here are some areas of expertise you might want to consider:
- Video
- Audio
- Social media
- E-commerce
- Content management
- Web development
- Digital publishing
- Copywriting
- Mobile marketing
- Analytics
After taking an inventory of your current skills, you can improve your skills through certification or taking several courses, but the focus is to work on current and future skills’ enhancement. You can learn a lot about digital marketing without formal certification, but if you have a wealth of experience, ability to learn by yourself and formal certification, then you will definitely be ahead of the competition. Fortunately, there are many part-time digital marketing courses and programs, so you can study at your own pace.
Be Familiar with Speciality Areas, how to start your new career
Familiar with the professional field. When entering digital marketing, you can focus on many things, which is part of what makes it so interesting and why almost everyone can find their way in this field. Here are some examples of different areas that you can specialize in:
Content/Social Media Strategy You will be a great writer, but if you want to enter the field of strategy or management, you need more. You should be able to use various tools to analyse and report numbers, but you don’t need to master super skills. More importantly, you can combine creativity and hard data to contribute to effective advertising campaigns and understand how to deeply engage your audience through social media and content.
SEO, how to start your new career
Everyone in digital marketing needs to know a little about search engine optimization (SEO) as well as search engine marketing — but don’t let this somewhat technical speciality scare you off. Most digital marketing programs will include this in even basic training and in the meantime, you can learn the basics by following blogs like Moz.
Everyone in digital marketing needs to know something about search engine optimization (SEO) and search engine marketing, but don’t let this technical expertise scare you. Most digital marketing programs even include it in basic training, while at the same time, you can learn the basics by following blogs like Moz.
Read blogs about your profession These days, we are lucky that we have a lot of free or almost free online information! There are many choices out there-here are some good choices Learn the basics of blogging and copywriting through Copyblogger or Copy Hackers Check out sites such as Moz and SEM Rush to learn more about SEO
You can follow Ad week and other sites to keep up with advertising trends You need to take a formal course to make sure you stand out, but it is always a good idea to always commit to personal learning and skill development.
Your Marketing is Professional Marketing
Your personal marketing is professional marketing is a creative field for this purpose (unless you are in a very technical field), so when building a website, portfolio, and blogging, you should focus on using it as an opportunity to build authority. All you have to do is talk about what you are doing and what you have learned during the journey, and show the world that you are self-motivated and interested in marketing.
Try (almost) everything If you are just starting out, you need specific experience. So even if it means taking a volunteer position, collaborating or bartering, if you need to learn something, you can continue to learn. You can then include these experiences in your portfolio, or you can continue. (Please be wary of unpaid full-time internships.
Stay Ahead of Trends, how to start your new career
Catch up with the trend The field of digital marketing is always changing and evolving. For this, you must be aware of the latest developments in the field, not only to keep your personal skills up to date, but also to be able to develop competitive marketing strategies when working with various customers and agencies .
Use LinkedIn strategically According to statistics from HootSuite, even after 16 years of history, LinkedIn is still the top professional social networking site with up to 467 million users. Not only is it extremely versatile for the web and job seekers, but there are also several ways to make you stand out on this popular platform.
Forget about the meaning
In fact, this is not a literal meaning-of course, you have to keep your resume updated, and you can even innovate your resume based on the actual situation of your brand or field. However, it is especially important nowadays that for digital careers, it is more important to have a strong LinkedIn profile and an excellent portfolio and website.
Forward-looking and innovative companies may adopt forward-thinking recruitment practices. In addition, they will also seek creativity, especially if you are in the creative field. Here are some examples of things that can replace resumes, portfolios, and LinkedIn profiles: Participate in meetings with some personalized stolen goods that act as business cards to get a practical website by creating a compelling website on WordPress or Squarespace and then talking about how you operate. There is an introductory video that demonstrates your skills and work process in a unique way.
If you have any questions about how to start your new career, please comment below.