Trends in Digital Marketing 2021 #1

By Mark Wilson

It doesn’t matter what your industry is, or what products and services you provide-digital marketing trends cannot be ignored. In this article, you will read about trends in digital marketing 2021.

Digital Marketing Trends in 2021 #3
Trends in Digital Marketing 2021 #1

Not long ago, the company only needed a website and a Facebook page, but now, the digital landscape is evolving so rapidly that it is difficult to keep up.

So far, there are not many successful companies without online business. In 2020, new technologies and tools will stand out, forcing marketers to make adjustments to keep their organizations ahead. After all, digital Darwinism is an unforgivable reality. If you are not used to it, you will definitely fall behind. Read on to discover digital marketing trends and prepare for 2020.

Facebook might not be as popular as before

Facebook is no longer the protagonist in the world of social media. According to “Forbes” reports, 40% of its users are over 65 years old. Although this is no easy task, it is clear that Facebook is losing its advantage among young people, who prefer the more intuitive and interactive experience provided by Instagram, Snapchat, and the rising star TikTok.

Facebook has lost a high reputation, and many people are frustrated and dissatisfied with the platform’s fake news, political propaganda and cyberbullying. The popularity of the once dominant force among young people continues to decline.

For future digital marketers, it is vital that someone who really understands the target market, because Facebook may not be suitable for certain activities, especially as young people continue to decline. Facebook is still huge, and many Americans continue to check it, and should be considered as trends in digital marketing 2021.

However, marketers should be more cautious about who they try to contact and ensure that the target audience is still on Facebook. Otherwise, you may waste your marketing budget and target the wrong target social media platform.

Instagram is a good for Kids, trends in Digital Marketing 2021

The rapid development of Instagram has witnessed the impressive achievements of more than 1 million users. This means that it is one of the fastest-growing social media platforms, and perhaps more importantly, most of its user base is a group of young people who dream of it.

Because of its reputation as a social media platform for “elderly people”, Facebook is losing a lot of similar talent. One potential problem that marketers should keep in mind is the functionality of the platform. Many influencers expressed concern about this move, therefore, companies should pay close attention to the impact of this move in 2020.

Although this may lead to an increase in content quality, many users may leave platform metrics in search of vanity.

Trends in Digital Marketing 2021, chatbots will dominate services

A chatbot is artificial intelligence (AI) software that acts as a virtual “concierge service” that can communicate with users and assist them in accomplishing their goals. Chatbots mainly interact with people naturally by using text chat windows, but they can also interact with people.

Over time, as the system collects more data insights, artificial intelligence will learn more about the customer, making it possible to provide continuously improved services. Throughout 2018 and 2019, chatbots played tens of thousands of regular roles on Facebook to complete different tasks.

Sophisticated software can easily handle everything from providing weather forecasts to automating some basic customer support functions. Bot allows users to obtain personalized and targeted interactions without drawing too much energy from limited human resources.

Most companies claim that they hope to start using chatbots this year. When you consider the benefits, it is easy to understand why: 24-hour service Instant response to customer inquiries No need to rest, vacation or work overtime A study conducted by Tidio in January 2020 found that when communicating with brands, 43% of consumers prefer to send messages to online chatbots instead of calling customer service centres.

Therefore, as companies and customers are eager to participate more in chatbots, this will definitely become one of the fastest growing digital marketing trends in 2020.

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