The fundamental terminology for all analytics reporting may be summarized as dimensions and metrics. Dimensions describe knowledge. They’re issues like nation, channel, location, age, gender, and gadget used. Metrics measure knowledge. Metrics would possibly embrace customer numbers, income, aim completions, and so forth. Learn extra about website analytics terms.
We section metrics utilizing dimensions – for instance, visits by gadget kind – to get a whole image. So we will see the overall customer metrics for an internet site segmented by the gadget class dimension – that’s, desktop, pill, or cellular customers. This enables us to raise perceive the effectiveness and scale of every gadget in driving visits and conversions on the website.
Some widespread Dimensions inside Google Analytics embrace Channel Identify, Month, Nation, and System.
Some widespread engagement metrics inside Google Analytics embrace Classes, Customers, Proportion of New Classes, Web page views, Pages per Session, and Common Session Length.
It is best to discover the metrics which can be accessible to you, and see how they are often segmented utilizing dimensions to get a deeper understanding of your web site visitors and clients.
Website analytics terms in practice
Only a word on conversion metrics. Conversion metrics are an extension of normal customer metrics. They deal with telling the story behind the precious actions that customers can take in your web site. These are typically actions that influence business efficiency, reminiscent of income totals, conversion charges, and so forth.
There are a selection of widespread conversion metrics inside Google Analytics. They will all be considered within the Site visitor’s experiences, so you possibly can see how a lot of worth every of the completely different channels is driving. Widespread conversion metrics embrace:
Objectives – the variety of precious actions taken on the positioning, together with gross sales, leads, or downloads Conversion Charge – the proportion of tourists that full a aim Transactions – the variety of particular person gross sales or purchasing basket gadgets bought on an ecommerce web site
Income – the financial worth of the ecommerce gross sales
You can begin to find out the worth of the campaigns out of your completely different digital advertising and marketing channels by wanting on the variety of objectives and transactions from every channel, the conversion charges, and the associated fee per conversion. With these three knowledge factors, you possibly can resolve if a channel is worthwhile in relation to its time and price funding.